HELLO, I AM PARAS GUPTA
Hi, I’m Paras Gupta, an Environment, Safety, and Health Officer and the Founder of Lataeco.
A few years ago, I embarked on a journey that is very close to my heart by starting Lataeco, a company rooted in sustainability and compassion. The name “Lataeco” holds immense emotional significance for me. It is inspired by my late mother, Lata, who taught me the value of kindness, especially toward animals. She had a profound love for animals and always believed in helping and protecting them, a value that shaped my upbringing and perspective on life.
Unfortunately, I lost my mother during the COVID-19 pandemic, a loss that deeply impacted me. However, in her memory and with her blessings, I decided to channel my grief into something meaningful. This is how Lataeco came to life — as a tribute to her teachings, her love for animals, and her unwavering spirit.
Lataeco is not just a business for me; it is a way to honor my mother’s legacy by creating products that protect the environment and promote sustainability. It is my way of continuing her mission of kindness and care, not only for animals but for the planet as a whole.
Through Lataeco, I aim to inspire others to adopt eco-friendly practices and live in harmony with nature. Each product we create, from our bamboo essentials to our herbal beauty items, reflects the values my mother instilled in me — compassion, sustainability, and responsibility.I firmly believe that my mother’s blessings guide every step of this journey, and her teachings continue to inspire the vision and mission of Lataeco.
OUR LEADERSHIP TEAM
Prerna Verma is the Marketing Head at Lataeco Company, where she leads the company’s marketing strategy with a vision for growth and innovation. Her expertise lies in creating impactful marketing campaigns that align with business objectives and elevate the Lataeco brand in a competitive market. Under her leadership, Lataeco has seen a remarkable increase in its online presence, customer engagement, and market share. Prerna is known for her strong analytical skills, creative approach, and ability to adapt to evolving digital trends. Her commitment to excellence makes her a driving force behind Lataeco’s continued success and expansion in the industry.
Saransh Gupta is the Sales Head at Lataeco Company, where he plays a crucial role in driving sales strategies and expanding the company’s market footprint. With a strong background in sales management and client relations, Saransh leads a high-performing sales team focused on achieving aggressive targets and building long-term customer relationships. His ability to identify market opportunities and leverage data-driven insights has significantly contributed to Lataeco’s growth. Under his leadership, the company has strengthened its position in the market, continually increasing revenue and expanding its customer base. Saransh’s dynamic approach and leadership make him a key asset to Lataeco’s success.
OUR MISSION
Paras Gupta and his company share a unified vision of creating a sustainable and eco-conscious future by addressing pressing environmental challenges with innovative and impactful solutions. At the heart of this vision lies a commitment to environmental preservation, social responsibility, and fostering global awareness about sustainable living practices.
Paras Gupta envisions a world where individuals and organizations work collaboratively to reduce carbon footprints, conserve natural resources, and promote sustainable development. He believes in leveraging technology and innovation to design eco-friendly products and solutions that are not only effective but also accessible to diverse communities. His focus is on creating scalable, long-term strategies that drive meaningful change.
The company’s vision aligns with Paras Gupta’s passion for empowering individuals and communities to adopt environmentally responsible practices. They aim to inspire people to make sustainable choices in their daily lives and encourage businesses to prioritize sustainability in their operations. Education, inclusivity, and innovation form the cornerstone of their approach. By fostering a culture of accountability and action, Paras Gupta and his company aspire to lead the global movement toward a greener, healthier planet. Their ultimate goal is to build a legacy of sustainability that ensures a thriving ecosystem for future generations.
Lataeco is deeply committed to promoting women’s empowerment as an integral part of its mission to foster sustainability and social responsibility. The company believes that empowering women is essential for building equitable societies and creating lasting positive change in communities. Through its initiatives, Lataeco aims to provide women with opportunities to grow, lead, and contribute meaningfully to environmental and social advancements.
Lataeco actively supports skill development and entrepreneurship programs designed to equip women with the knowledge and resources needed to excel in eco-friendly industries. By offering training in sustainable practices, the company helps women take on leadership roles in environmental conservation, green technology, and community development. This not only boosts their economic independence but also enables them to become advocates for sustainability.
In addition, Lataeco fosters an inclusive workplace culture where women are encouraged to voice their ideas and innovate. The company’s projects emphasize collaboration with women-led organizations and grassroots movements, ensuring that their contributions are recognized and celebrated.
Through its unwavering focus on women’s empowerment, Lataeco envisions a world where women are at the forefront of creating sustainable solutions, driving social progress, and inspiring future generations to champion equality and environmental stewardship.
Ensuring the safety of plants and promoting the recycling of plant-based materials are vital components of Lataeco’s sustainability efforts. Protecting plants from environmental hazards such as pollution, deforestation, and climate change is crucial for maintaining biodiversity and ecological balance. Lataeco emphasizes the importance of safeguarding natural habitats and promoting sustainable agricultural practices that prevent harm to plant life.
Additionally, the company advocates for the recycling of plant-based materials, such as paper, wood, and agricultural waste, to reduce the strain on natural resources. Recycling not only helps conserve trees and plants but also minimizes landfill waste and reduces pollution. By encouraging the use of recycled plant products, Lataeco supports a circular economy where materials are reused, reducing the need for new raw resources.
Lataeco’s initiatives include educating communities and businesses on how to recycle plant-based materials effectively and implement practices that reduce deforestation and promote reforestation. Through awareness campaigns and training, Lataeco inspires individuals to take proactive steps in protecting plant life, ensuring that plants remain a vital part of our planet’s ecosystem for generations to come.
Lataeco Company is dedicated to providing impactful training and awareness programs that promote environmental sustainability and empower communities to adopt eco-friendly practices. These initiatives focus on educating individuals, businesses, and organizations about the importance of reducing environmental impact, conserving natural resources, and protecting biodiversity. Through workshops and hands-on training, participants learn practical methods for waste management, energy efficiency, and water conservation. Lataeco also emphasizes the preservation of plant and animal life, teaching the value of biodiversity and the need to protect natural habitats. The company’s programs inspire green entrepreneurship by equipping people with skills to develop sustainable livelihoods. By fostering awareness and providing actionable knowledge, Lataeco aims to create a global movement toward a cleaner, greener, and more sustainable future.
Paras Gupta and his company are deeply committed to animal rescue and welfare, dedicating significant efforts to the protection and well-being of animals in need. Through various initiatives, they work to rescue animals that are victims of cruelty, neglect, and natural disasters, providing them with shelter, medical care, and rehabilitation.
Paras Gupta believes in the power of collective action to protect animal rights, and his company partners with animal shelters, wildlife sanctuaries, and environmental organizations to ensure that animals receive the care and protection they deserve. They advocate for laws that prevent animal cruelty and promote ethical treatment of animals, raising awareness through campaigns that educate the public about animal welfare and the importance of protecting vulnerable species.
The company also focuses on wildlife conservation, working to protect endangered species and their habitats from poaching, habitat loss, and environmental threats. Paras Gupta’s vision extends to creating safe environments where both domestic and wild animals can thrive in harmony with human society.
Through these efforts, Paras Gupta and his company aim to inspire a global movement where animals are respected and treated with dignity, ensuring their safety and welfare are prioritized for future generations
JOIN US
Lataeco offers comprehensive training programs that equip you with the knowledge and skills to contribute positively to the environment, animal welfare, and plant conservation. Through these training sessions, you will learn about sustainable practices, environmental protection, and the importance of safeguarding wildlife and plant life. The programs also emphasize the critical need for responsible actions towards nature and ecosystems.
Paras Gupta and his team’s vision is centered around creating a sustainable future where humans, animals, and plants coexist in harmony. They aim to educate and empower individuals to take action in protecting the planet, advocating for animal rights, and conserving the natural world for future generations. By joining Lataeco, you will become a part of this inspiring movement, contributing to the preservation of the environment and the well-being of animals and plants.
So, if you are passionate about making a difference and aligning with the vision of Paras Gupta and his team, join us at Lataeco and be part of this transformative journey toward a greener and more sustainable world.